Just a quick update this time on where I have seen Cisco Live Marketing, I wouldn’t expect too much though… Its few and far between…..
Twitter
First up, and probably the most utilized is Twitter. You can see here that Cisco System’s have posted 2,062 tweets to date, quite a large number you may question for a company who are mainly Business to Business? After all isn’t Twitter for all us ‘youngster social addicts’ to talk rubbish on? Well that’s not what research over the past few years has shown…..
This on-going research conducted by the Pew research centre in the US shows that in the last year usage of twitter from 25-44 year olds has almost doubled, they also state that 15% of twitter users have a household income of over $75,000, maybe not just bored teens after all………
Although this research is conducted in the US one can presume that the data would be similar in the UK, this I think gives us an inkling to why Cisco would feel this is a suitable medium to market themselves. In this modern day any wage over $75,000 is more than likely to rely heavily on technology, just the sort of people Cisco Live would be interested in talking too.
Due to the huge number and variety of tweets that Cisco have posted it is hard to conclude what the vast majority’s purpose. It is fair to say though that most are aimed at gaining attention and keeping interest in the event.
Facebook
The other main way that we see Cisco Live marketing its event is via possibly the most popular social media site, Facebook. On the ‘Cisco Live Europe’ page they only have 1,294 likes, with only 34 people talking about them? For me this seems a very low number for an event who say they attract over 4000 people.
One reason I think for this could be purely the fact that Cisco is aimed business to business, as far as their potential customers go Facebook would not be the ideal medium to contact them. This I think could be due to the fact that Facebook is seen more as a ‘Leisure’ activity rather than a professional platform.
On the other hand most people’s initial reaction would say that Twitter is also a leisure activity. But for a company with 3,194 followers of their page it turns very quickly into a extremely effective way of instantly communicating with them, incorporating multimedia such as text, video and image.
Here's just one of the many examples of incorporated multimedia:
Hopefully this has given you a brief insight into Cisco Live’s main marketing too the general public, next up I will be having a look into Rallye Sunseekers Marketing and PR!
Here are some useful links to the reports and data used in this post:
Interesting and well written
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